Fondation Ipsen

Book Lab

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With a focus on rare diseases, inclusion and disability, BookLab publishes scientific books for the public. Our publications are developed in collaboration with scientists, artists and writers. Available in several languages, many of our publications are distributed for free in numerous countries. For more information, download our catalogue.


By Twané (in collaboration with Prof. Philippe MOATI)

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Age: 10-15 years old 
Pagination: 64 pages 
Size: 180 x 130 mm 
Binding: Paperback 
Publication: January 2020 
ISBN978-2-490660-07-0 (printed book_French version)/ 978-2-490660-22-3 (ePub_French version) 


Kravin is a test subject for a new technology that implants a chip in the brain to broadcast advertisements during sleep. He is caught up in a frantic race for loyalty points.  

Spending more to earn more, and owning, owning more and more, always more new things… But even before it gets old, the new becomes obsolete, and the pleasure doesn’t last.  

Is the source of happiness to be found elsewhere? 


Nourished by a great passion for manga and anime since his youngest age Jordan Toiné had only one idea in mind when he finished high school: to become a mangaka! Thanks to the support of his family, he decided to leave the island of Martinique, where he comes from, to take courses at AAA – Ecole de Manga, a Parisian manga school. Ephemeral is his first published volume, under the pseudonym of Twané 


Philippe Moati is Associate Professor of Economics at the Universi de Paris. His research focuses on trade and the transformation of the consumption model. He is co-founder of ObSoCo (the Observatory of Society and Consumption). 

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