By Twané

Kravin is a test subject for a new technology that implants a chip in the brain to broadcast advertisements during sleep. He soon gets caught up in a frantic race for loyalty points. Spending more to earn more, and owning more and more, always brand new things… But even before it gets old, the new becomes obsolete, and the pleasure doesn’t last.

Is the source of happiness to be found elsewhere.


Age: 10-15 years old

Pagination: 64 pages

Size: 180 x 130 mm

Binding: Paperback

Language: French

Publication: December 2020


ISBN: 978-2-490660-07-0 (printed book_French version)/ 978-2-490660-22-3 (ePub_French version)

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The mangaka: Twané

Nourished by a great passion for manga and anime since his youngest age Jordan Toimé had only one idea in mind when he finished high school: to become a mangaka! Thanks to the support of his family, he decided to leave the island of Martinique, where he comes from, to take courses at AAA – Ecole Manga, a Parisian manga school. Éphémère is his first published volume, under the pseudonym of TWANé.


The expert: Prof. Philippe MOATI

Philippe Moati est professeur agrégé d’économie à l’Université de Paris. Ses recherches portent notamment sur le commerce et la transformation du modèle de consommation.
Il est cofondateur de l’ObSoCo (l’Observatoire Société et Consommation).


About the project

Love is a critical force for humanity. Can too much love be bad? In modern times, do we love shopping, gaming and our cell phones too much?

Fondation Ipsen transmits science to people and, in this new manga trilogy, we interrogate our modern behaviors and our dependence to digital tools and consumption.